As part of an Engage Responsibly campaign, I had the opportunity to design this ad, which was featured in publications such as People Magazine, The Wall Street Journal, USA Today, and online as banner ads. Engage Responsibly is an educational initiative that empowers individuals and businesses to combat online hate by using platform tools and other resources to create safer, more welcoming digital spaces.
This ad promotes positive online behavior, emphasizing the real-world consequences of hate speech, and encourages everyone to take a stand against harmful interactions online.
Inclusive Marketing Excellence:
Award-Winning Case Studies
I had the incredible opportunity to design Inclusive Marketing Excellence: Award-Winning Case Studies, a 240-page book showcasing around 100 case studies across 11 categories. I handled every aspect of the design—from typography and layout to color design—transforming a plain Word document into a beautifully crafted book.
To make the experience interactive, I incorporated QR codes with tracking, allowing readers to explore the case studies online and watch the creative work behind them (a feature I suggested). The goal was to increase engagement and raise awareness about our marketing case studies, and the challenge was balancing varying case study lengths while keeping the design cohesive and visually engaging. The result? A stunning book that delivered a wow factor on every page and generated high demand for the limited print run.
